Climate tech products fail when they treat sustainability as a spreadsheet. People want to care about the environment, but nobody wants to sit through a carbon accounting form. I led a team of three to build PeduliCarbon as our contribution to the SDGs and our entry into the GDSC UNDIP 2023 Capstone competition. Dandy handled the engineering, Enzo owned the design, and I ran the product.
My job was to translate a vague environmental intent into a concrete product direction. That meant defining the problem clearly, aligning the team on what we were actually building, and ensuring the user flow was simple enough that anyone could act on their footprint without needing a degree in climate science.
We won the competition. But the more important outcome was proving that behavior change is a product design problem, not a data problem. When you frame sustainability as a story rather than a spreadsheet, people actually engage with it. 